Companies wisely backtrack from radical DEI

Companies that just a few years ago were rushing to add the words “diversity, equity, and inclusion” to their corporate vernacular, especially after the summer of George Floyd and the unquestioned explosion of the Marxist group Black Lives Matter, are now walking these moves back amid customer and shareholder backlash.

Brown-Forman Corp., the company that makes Jack Daniels whiskey, announced that they were ending their diversity, equity, and inclusion program after a boycott was recently threatened.

According to the company, “We launched our diversity and inclusion strategy in 2019. Since then, the world has evolved, our business has changed, and the legal and external landscape has shifted dramatically, particularly within the United States. With these new dynamics at play, we must adjust our work to ensure it continues to drive business results while appropriately recognizing the current environment in which we find ourselves.”

The company is also “removing our quantitative workforce and supplier diversity ambitions; ending participation in the Human Rights Campaign’s Corporate Equality Index survey; and reviewing training programs for consistency with an evolved strategy.”

Also scrapping their DEI initiatives include companies like Tractor Supply, Lowe’s, Coors, Ford,Harley-Davidson, John Deere, Indian Motorcycle, and now most recently, Caterpillar.

“We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community. As a company, we take this issue very seriously, and it is our responsibility to respond with clarity, action, and facts,” Harley-Davison said.

The companies all said they will no longer be submitting information to the radical LGBTQ+ advocacy group, the Human Rights Campaign. This is a promising start. They also said they will focus on hiring and retaining the best talent. That, obviously, is good for their bottom line.

And they outlined a renewed focus on their mission, including re-alignment with what that should be. For Harley-Davidson and Indian Cycle, it’s growing their number of motorcyclists. For Tractor Supply, it’s selling tractors and farm animal feed, supporting 4H, FFA, and the rural community. Of course, all of this is common sense. But in the volatile 2020 summer of George Floyd, companies were unmercifully pressured into obeying a Marxist mantra or else be branded racist, canceled, doxed, debanked, and even destroyed. But more and more of those same companies are now shedding that unfounded false messaging, guilt and fear—and wisely getting back to their core missions. And while many corporations remain fearful to admit it, it is what all companies should be focused on. Because where you buy your lawn mower or your chicken feed shouldn’t require a political calculation.

A lot of courageous Americans are working to re-establish sanity in the corporate space, but I know of few who are having the results that conservative activist— and fierce opponent of corporate DEI policies— Robby Starbuck is having as he helps hold these corporations accountable. He says “the American dream could slip away if Democratic Party leaders keep ‘pretending they’re not communists’ while sounding like Fidel Castro in 1959.”

“Coming from a family that fled communism in Cuba, I could see very clearly that America was headed down a very dangerous path toward a new form of communism. And the new form, I would say, is even more insidious than the old one from the USSR and from Cuba, because the new one doesn’t even admit what it is,” Starbuck told Fox News Digital.

He and Christopher Rufo are a formidable pair who have teamed up to successfully combat radical DEI in corporate America. See their podcast here—this few minutes is very much worth your time.

While most of America was seemingly asleep at the wheel over the past 30+ years, or at least the past five (i.e., mostly just living our lives), anti-freedom, anti-faith, and anti-capitalist radical leftists aggressively executed an offensive to insinuate their anti-American ideology into our colleges and universities, our K-12 schools, our libraries, the news media, Hollywood, every level of the federal government, now even into many of our churches, and lastly, into our corporations and our state governments.

But we are wide awake now, and because of brave Americans like you, Starbuck, Rufo, and many others, the exposure and reckoning has begun in earnest. But it is going to require all of to reclaim our national sanity and return to what has always united us.

Will you join me to fight back in Mississippi?